References

In 2012 It was ranked 2nd Most Trusted Nutritional Brand in India.
References:

2012 :  https://economictimes.indiatimes.com/most-trusted-brands-2012-list-of-top-100/articleshow/17099679.cms
2013 : https://economictimes.indiatimes.com/most-trusted-brands-2013-list-of-top-100/articleshow/27539068.cms?from=mdr
2014 : https://economictimes.indiatimes.com/indias-most-trusted-brands-of-2014/articleshow/44896800.cms?from=mdr#:~:text=The%20likes%20of%20Colgate%2C%20Dettol,done%20just%20that%20for%20decades.

Reference for Wheat and Barley DIAAS
Cervantes-Pahm, S., Liu, Y., & Stein, H. (2014). Digestible indispensable amino acid score and digestible amino acids in eight cereal grains.
British Journal of Nutrition, 111(9), 1663-1672. doi:10.1017/S0007114513004273
*DIAAS values calculated for older child, adolescent and adult.

Reference for Milk Protein DIAAS
Dietary protein quality evaluation in human Nutrition
Report of an FAO Expert Consultation, 2013. FAO Food and Nutrition Paper 92, Rome